Course Materials
All materials required to follow the online course are provided in electronic format.
Unlock the power of marketing!
Turn social media into a powerful platform for influence and sales.
This is your first step into the world of digital marketing, where strategy, aesthetics, and consumer psychology come together in stories that leave a lasting impression.
Together, we will build your skills, from the basic principles and setting up optimized profiles to creating campaigns that deliver results. Everything is explained clearly and practically, with no shortcuts that cost you later.
Marija is not here to show you only buttons and tools. She will show you how to think like a digital marketing manager, how to recognize audience behavior, and how to make your content communicate before anyone even reads the rest of the text.
Forget passive watching — here, we work, practice, and create!
We are here to help you:
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Learn how to use the latest approaches and artificial intelligence (AI) for idea generation, automation, and creating content that inspires.
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Master strategies for organic growth, copywriting that converts, and the secrets behind social media algorithms.
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Practice on real projects, from planning posts and managing campaigns to paid advertising for beginners.
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Receive an IT Centar certificate that confirms your expertise and helps you stand out on the job market.
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Access the knowledge of instructors with extensive experience in strategy development and digital campaign management.
We will cover:
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The foundations of social media and consumer psychology – learn how algorithms work, what drives audience emotions, and how to build a solid foundation for your presence on the digital stage.
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Content creation with the support of artificial intelligence (AI) – master modern tools and techniques that will speed up writing, idea generation, and post personalization.
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Copywriting and visual communication – learn how to write texts that convert, capture attention in the first second, and fit perfectly into the visual standards of social platforms.
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Organic growth, strategy, and paid advertising – from building a long-term content calendar and viral formats to achieving strong conversions with entry-level ad budgets.
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Analytics, trends, and influencer marketing – apply what you learn in practice, interpret data like a professional, and learn how to create successful influencer campaigns.
Why now?
Because there has never been an easier time to have your voice seen and heard, yet never a harder time to stand out in the sea of content.
Social media has become the world’s biggest stage, and the arrival of artificial intelligence changed the rules of the game overnight. Those who learn to use AI as an ally today will lead the market tomorrow.
What will you learn?
Area 1: Introduction to social media
- Understanding the basic principles and theories of social media in the context of digital marketing
- Analyzing the role of social media in modern marketing strategies and their interaction with consumer behavior
- A systematic approach to social media platforms and understanding their specific algorithms and mechanisms
Area 2: Creating effective profiles
- Developing strategies for optimizing online profiles through branding principles and marketing psychology
- Understanding the key factors that shape a professional image on social media and their interaction with users
- Applied analysis of profile optimization for maximum visibility and user engagement
Area 3: Creating engaging content + AI
- Creating content based on the psychological principles of engagement and exploring the impact of emotions on user behavior
- Implementing artificial intelligence in generating personalized content and automated interactions
- Using advanced algorithms to analyze and predict user preferences and behavior
Area 4: Content management and planning
- Developing and implementing strategies for long-term content planning, using project management theories and market analysis
- Tools and methodologies for tracking content performance in real time and adjusting based on data
- User segmentation and psychographic analysis as the basis for content planning
Area 5: Copywriting for social media
- The theory of effective copywriting and how it aligns with digital marketing
- Psychological writing techniques that trigger emotional responses and motivate users to take action
- Creating clear, targeted calls to action based on user behavior analysis
Area 6: Organic growth and strategy
- A deep understanding of social media algorithms, including their impact on organic reach and engagement
- Developing and applying virality theories and trend analysis to achieve organic results
- Using advanced targeting and segmentation techniques to grow your organic following
Area 7: Paid advertising for beginners
- Understanding the basic principles of paid advertising through market and competitor analysis
- The theory of ad optimization and budget strategies on social media
- Combining psychological and analytical tools to achieve high conversion rates on a minimal budget
Area 8: Influencer marketing
- Exploring influencer behavior and motivations, as well as interpersonal relationship theory in digital environments
- Developing a methodology for influencer selection and creating effective collaborations based on performance analysis
- Evaluating the impact of influencer marketing using a measurement framework for return on investment (ROI) analysis
Area 9: Analytics and trends
- Using advanced analytics tools to collect, process, and interpret data from social media
- The theory of digital analytics, including statistical methods for tracking performance and identifying user behavior patterns
- Analyzing emerging trends in digital marketing and predicting future shifts with data-driven models
Special discount for participants!
IT Centar wants to provide participants with comprehensive knowledge that will make them more competitive on the job market, and we therefore want to reward your effort and dedication.
All participants who complete the Social Media Smart Start + AI course receive a voucher with a 25% discount that they can use for further education.
This is your space for growth, not just a starting point.
That is why we choose to invest together with you in your knowledge and your future.
Frequently asked questions
How long is the course?
The course lasts 40 school hours.
How is the training delivered?
Online, with interactive live classes.
Will I receive a certificate?
Yes, you will receive a certificate confirming successful completion of the course.
