110K+
Subscribers
Viber chat bots
City&Me
Digital assistant for the citizens of Niš on Viber
For City&Me, we developed a Viber chatbot that gives the citizens of Niš and visitors easy access to important city information directly through the app they already use every day.
The goal of the project was to bring different information and city services together in one place, without the need to install an additional app or search through multiple sources.
6+
City services and functionalities
#1
The first city Viber chatbot in Serbia
All in one place
City information available through conversation
Through a simple interactive menu, users can find information about public transport, service notices, recycling locations, and the latest city news.
City&Me was not designed as a one-way information channel only. The chatbot allows citizens to take part in votes on important city issues, follow poll results, and test their knowledge of Niš through quizzes.
Development
A simple user experience behind a complex system
Our task was to connect different information sources and functionalities into a single Viber interface that remains simple and easy to understand for a broad range of users.
Special focus was placed on the conversation structure and content organization, so users could reach the information they need in as few steps as possible.
Result
A new communication channel between the city and citizens
The City&Me Viber chatbot has become a digital access point for useful information about Niš and one of the channels through which citizens can take a more active role in city life.
Growth from more than 15,000 active users in 2022 to more than 110,000 Viber Chat Bot subscribers according to NTP Niš data from November 2023 shows the scale the service has reached
